Acumen
Real Estate
Sri Lanka's real estate market has been in a state of continuous evolution and growth. Factors such as urbanization, increasing levels of disposable income, foreign investments, and favourable government policies are major contributors to the growth of this sector. Acumen Real Estate, with its comprehensive suite of services for sales and rentals, is well-positioned to leverage these market conditions.
OVERVIEW OF SRI LANKA'S PROPERTY MARKET​
Sri Lanka’s property market is driven by both local and foreign demand. The country’s strategic location, growing economy, and increasing urbanization have contributed to the demand for real estate properties. Particularly, the residential segment is predominant due to the rising urban population and increasing income levels.
ACUMEN REAL ESTATE'S BUSINESS MODEL​
Acumen Real Estate operates with a comprehensive suite of services for sales and rentals. The company charges a fee equivalent to one month’s rent for a 1-year lease contract. It also has a fixed fee of LKR 20,000/- for service and advertising costs. For property sales, the commission is set at 3% for properties valued up to LKR 10,000,000/-, and 2.5% for properties valued above LKR 10,000,001/-.
Market Positioning and Competitive Advantage
Acumen Real Estate’s pricing structure and service offering enable it to cater to a wide range of clients. Their sliding scale commission structure for property sales is attractive to both lower and higher-end property owners.
Challenges and Opportunities
The challenge for Acumen Real Estate is the intense competition in the real estate market. However, the company can leverage its comprehensive service suite and competitive pricing to differentiate itself.